baw waw
![](https://framerusercontent.com/images/qxxC1YcwkXLrxwExFSe9RAYOSW0.jpg)
baw waw
BACKGROUND
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Posicionamento de marca
Expressão visual
Redesign
Identidade visual
Design de embalagem
Creative Direction: Raphael Iglesias
Design Team: David Silva, Leonardo Tavares, Raphael Iglesias
Brand Voice: Aldenis Rodrigues
Motion: Emanuel Peres
Photography: Jordy Ribeiro
DESAFIO
A BawWaw buscou reformular sua embalagem e realocar a marca no mercado. Criaram uma receita mais natural para seus itens, deixando o padrão e transformando-se em uma marca premium do setor
solução
Depois de definir o posicionamento, as orientações e a abordagem expressiva, aspiramos transformar este novo momento em uma marca atual e contemporânea. Reformulamos o logotipo da marca e toda a sua gama de embalagens e produtos.
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